Buying Guides

Useful information and advice to help you with your jewellery and watch purchases

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DIAMONDS AND THE 4 C'S

To help diamond customers know exactly what they were about to purchase, a grading system, set up by the GIA (Gemological Institute of America), was implemented to evaluate diamonds based on four aspects.

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DIAMOND CERTIFICATES

A diamond certificate, also known as a diamond report, is issued by an accredited independent gemological laboratory where diamonds have undergone the strictest quality assessment.

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DIAMONDS CUTS & SHAPES

Technically, a cut refers to how well a diamond's facets are proportioned and finished which can affect the radiance, while the shape of a diamond refers to the geometrical outline of the stone like a heart shape.


GEMSTONES

Despite the immense popularity of diamonds, coloured gemstones have always been among the most popular and expressive forms of jewellery. Only three coloured gemstones are considered precious. 

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PEARLS

The name "Pearl" is said to have originated from the Middle English word "Perle".

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Gold Purity, Colour, Pricing, And Care

The precious metal we use in our jewellery is gold. It has the ability to complement a diamond or gemstone in different ways.